SEO revolutionized the way companies optimize the visibility of their websites. Fifteen years later, another optimization tool is gaining traction among the apps’ developers community. Creativity is just the first step Having a great idea is just the first step in a long and complicated process. If you wanna be the next Mark Zuckerberg, you should rather think about “marketing”, “advertising” and “optimization”. Totally, there are more than 775.000 apps available on the App Store …
User Acquisition Boost your organic traffic!
App Store Optimization is the process of improving an app’s visibility. If well executed, ASO can increase your app downloads drastically!
Use AppTweak to manage your ASO globally and optimize your strategy effectively to beat your competitors.
Our ASO Reports point out issues to solve and new opportunities to tackle for your app. Follow our recommendations to optimize your app according to the ASO best practices.
Our insightful Keyword Tool can help you find the best searched terms for your app. An effective keyword strategy will drastically increase your app’s discoverability and thus increase your app’s organic traffic.
Conversion Are your app’s assets converting enough?
App users may see your app but it does not necessarily mean that they will download it… It is therefore important to optimize each of your app’s metadata elements in order to maximize your conversion rate.
Learn how to optimize your app’s icon, title, description, screenshots and video in the most converting way possible.
Our Analytics section will help you monitor your ASO and App Marketing efforts as you can track your conversion rates over time and across countries.
Sync your iTunes Connect account to AppTweak in order to measure your Impressions vs Pageviews and your Pageviews vs Downloads conversion rates.
Compare each ASO element of your app with your competitors on one single page (app icon, title, description, keywords,etc.). Follow your competitors' performance in time and track their evolution.Learn more
Retention Make your app users stick to your app is crucial.
High retention and engagement rates are key to app success. The Apple App Store and the Google Play Store algorithms give a lot of weight to these two metrics. They do not hesitate to penalize apps rankings if they have high number of uninstalls.
AppTweak can help you understand how to improve your app’s quality in order to retain your app users. By analyzing your reviews and ratings , you’ll be able to understand how your app is perceived by users and will therefore be able to find ways to improve it.
Monetization How’s your ROI (Return on Investment)?
As an app developer or marketer, your main objective is obviously to make some money out of your app. Most importantly, you’re trying to make sure that your ROI is really worth it.
As a reminder, there are three main ways in which you can monetize your mobile app:
- Making your app a paid app.
- Offering in-app purchases.
- Relying on advertising.
With AppTweak data and features, you can manage and optimize your store revenue. Our Analytics section provide you with your detailed daily app store revenue per day, country and in-app.
We also provide you with revenue estimates from any other apps. You can therefore spy on your competitors to see how much they’re making daily and across countries.
Get your app found on the store! Sign up for a 7-day free trial or schedule a demo today to learn how AppTweak can help improving your app’s visibility and performance in the store.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Here’s our new guest post published on AppLift. This article is a re-write of our previous post on the new Apple’s OS. Find out 3 big opportunities for app developers brought by the new capabilities and features of iOS9. Apple’s latest operating system, iOS9, was introduced at the annual Apple’s Worldwide Developers Conference Keynote, held on June 8 in San Francisco. Since the general launch in September, we’ve observed an impressively quick adoption rate: there …
App marketing experts trust AppTweak
Using AppTweak’s extensive keyword research features, we performed a title/keywords optimization for one of our clients, who had a paid app. After the update, this client’s impression volume increased by about 200% day over day, and their sales have been setting records with each new week since the change.CEO at Incipia